During the Sirha Lyon (the not-to-be-missed fair for the world catering and food services industry) Dobla put together a truly magical experience.

In the booth we designed, one could take and journey through 4 ‘consumer states of mind’ and explore beautiful playful creations there. 💫🍫 The ‘states’ we were allowed to work with were: Fun, Knowledge, Adventure and Harmony.

During the design process, we first made sketches of the booth, the customization items and the 4 themes. So that, there would be a clear picture in advance of what the experience would look like. After the feedback rounds, the design is ready and we get to work on the development process and eventually, of course, building the booth.

It continues to be great to see sketches from our design team come to life.